Social media content for hospitality
We create the social media content your property needs to get discovered, get saved to their travel boards, and get booked.
The Social Media Shift
75%
Discovery happens in the feed — long before a booking site is ever opened.
32%
Not inspired — booked. Short-form video is a direct booking channel.
53%
Silence doesn’t read as exclusive — it reads as a question mark.
If your property isn’t where travelers are scrolling, someone else’s is.
What it does for your property
No third-party sites. No commission. Guests who discover you through social book directly with you, saving 15–25% on every stay.
Look premium. Charge accordingly. Properties with elevated visual content command higher rates without needing to justify them.
Instagram and TikTok are now search engines. Guests type "boutique hotel Chiang Mai" and book what they see.
One shoot keeps working for 12+ months across social, your website, booking pages and email campaigns.
Followers become guests. Guests become advocates. Content that performs builds an audience that refers others — your feed becomes your best sales channel.
Guests don't book rooms — they book feelings. Show them the feeling before they check the price.
Selected work
Every image is shot from the guest's point of view — the moments, details and feelings that make people book.
Drag to explore
Short form content
Vertical film is where guests discover places now. We shoot, edit and deliver reels designed for the platforms your next guest is already scrolling.
Why Sold Out Stays
Years of experience creating marketing content for travel and accommodation businesses.
More guests booking with you directly — instead of through third-party sites like Booking.com and Expedia that take a cut of every stay.
Flexible strategies for high and low seasons, major events, and regional tourism trends.
Build a strong digital presence with beautiful visuals and storytelling.
We film the feeling, not just the facility. What it’s like to wake up, swim, dine and unwind — that’s what converts a viewer into a booking.
One shoot. Everything you need. Reels, photography and content ready for social, your website and booking pages — rights included.
Built for the feed, not repurposed for it. Vertical-first, hook-led, edited to the rhythm guests actually watch.
What you receive
Every package includes the complete set below — shot on location, edited, and delivered ready to use.
Vertical video, edited and ready to post on Instagram and TikTok — including hooks, captions and cover frames.
High-resolution stills for your website, booking pages and social — colour graded and ready to use.
A pre-shoot call to align on your goals, audience and the content types that will perform best for your property.
Licensed for organic social and website use. Paid advertising rights available as an add-on.
Packages and pricing are tailored to your property and goals — get in touch to discuss what works for you.
How it works
01
Tell us about your property and what you’re hoping to achieve. We’ll come back with ideas and a plan tailored to you.
02
We check in as guests, and we film the entire experience. The stay becomes the shoot — real moments captured the way your guests experience them.
03
A complete library of reels and photography, formatted and ready to post — with usage rights for organic social and your website.
Behind the lens
“I’ve stayed in hundreds of properties across the world. I know what makes someone save a post, share it, and book the trip.”
Sold Out Stays was founded by Zera, a content creator with a personal audience of 100,000+ and seven years of travel experience. Zera created Sold Out Stays to help accommodation brands get more bookings through social media — bringing a guest’s perspective and a creator’s eye to every property.
On us
Tell us where you are and we’ll send three tailored content concepts — ready to use, and yours either way. If you like how we think, we’ll talk about the rest!