Social media content for hospitality

Content that turns viewers into guests.

We create the social media content your property needs to get discovered, get saved to their travel boards, and get booked.

The Social Media Shift

The way guests book accommodation has changed.

75%

choose where to go through social media

Discovery happens in the feed — long before a booking site is ever opened.

32%

have booked a stay they first saw on TikTok

Not inspired — booked. Short-form video is a direct booking channel.

53%

avoid properties with no social presence

Silence doesn’t read as exclusive — it reads as a question mark.

If your property isn’t where travelers are scrolling, someone else’s is.

What it does for your property

Authentic content works harder than any ad.

Drives direct bookings

No third-party sites. No commission. Guests who discover you through social book directly with you, saving 15–25% on every stay.

Increases perceived value

Look premium. Charge accordingly. Properties with elevated visual content command higher rates without needing to justify them.

Builds a searchable presence

Instagram and TikTok are now search engines. Guests type "boutique hotel Chiang Mai" and book what they see.

Creates evergreen assets

One shoot keeps working for 12+ months across social, your website, booking pages and email campaigns.

Grows your audience

Followers become guests. Guests become advocates. Content that performs builds an audience that refers others — your feed becomes your best sales channel.

Builds emotional connection

Guests don't book rooms — they book feelings. Show them the feeling before they check the price.

Short form content

Made to be watched. Built to be booked.

Vertical film is where guests discover places now. We shoot, edit and deliver reels designed for the platforms your next guest is already scrolling.

Property OverviewA complete look at what your property offers in an engaging format
Destination StoryVoiceover-led content that builds trust and emotional connection
Room OverviewA moving perspective through your suite or villa
Audience ContentFilmed for a specific type of person to attract them to your property

Your property, next.

Start here
  

Why Sold Out Stays

Why choose Sold Out Stays for digital marketing

Hospitality expertise

Years of experience creating marketing content for travel and accommodation businesses.

Increase direct bookings

More guests booking with you directly — instead of through third-party sites like Booking.com and Expedia that take a cut of every stay.

Seasonal campaigns

Flexible strategies for high and low seasons, major events, and regional tourism trends.

Brand visibility & trust

Build a strong digital presence with beautiful visuals and storytelling.

Emotion that converts

We film the feeling, not just the facility. What it’s like to wake up, swim, dine and unwind — that’s what converts a viewer into a booking.

A lasting library

One shoot. Everything you need. Reels, photography and content ready for social, your website and booking pages — rights included.

Native to the platforms

Built for the feed, not repurposed for it. Vertical-first, hook-led, edited to the rhythm guests actually watch.

What you receive

Everything you need,
ready to use.

Every package includes the complete set below — shot on location, edited, and delivered ready to use.

Reels & short-form videos

Vertical video, edited and ready to post on Instagram and TikTok — including hooks, captions and cover frames.

Edited photography

High-resolution stills for your website, booking pages and social — colour graded and ready to use.

Content strategy session

A pre-shoot call to align on your goals, audience and the content types that will perform best for your property.

Organic usage rights

Licensed for organic social and website use. Paid advertising rights available as an add-on.

Packages and pricing are tailored to your property and goals — get in touch to discuss what works for you.

How it works

Simpler than you think.

01

You reach out

Tell us about your property and what you’re hoping to achieve. We’ll come back with ideas and a plan tailored to you.

02

We take care of everything

We check in as guests, and we film the entire experience. The stay becomes the shoot — real moments captured the way your guests experience them.

03

You get the content

A complete library of reels and photography, formatted and ready to post — with usage rights for organic social and your website.

Founder of Sold Out Stays journaling in a suite

Behind the lens

“I’ve stayed in hundreds of properties across the world. I know what makes someone save a post, share it, and book the trip.”

Sold Out Stays was founded by Zera, a content creator with a personal audience of 100,000+ and seven years of travel experience. Zera created Sold Out Stays to help accommodation brands get more bookings through social media — bringing a guest’s perspective and a creator’s eye to every property.

On us

Three free content ideas for your property.

Tell us where you are and we’ll send three tailored content concepts — ready to use, and yours either way. If you like how we think, we’ll talk about the rest!